Why we do what we do

It frustrates us to see so much over-priced, mass-produced jewellery on the high street, especially when so much of it manages to look similar from one shop window to the next.

We believe there is no substitute for unique jewellery design, skilfully crafted using artisan techniques that have been handed down through generations. ‘Hand-finished’ is not the same as handmade.

When we dress up for a special evening, we enjoy wearing bespoke jewellery that reflects our personal taste and style. We are so confident that we’re not alone that we started making jewellery for people who think the same. As a result, our jewellery is now displayed in selected galleries across the UK.

We love what we do, because life is too precious to waste doing otherwise ...

What we do (and what we don't)

We’re a small team who share a love of the good things in life, especially family and friends. We count our customers as our friends.

We also get really excited by innovative design and quality of service (yes, we really do). Most of our business is managed in-house and all our jewellery is handmade in our riverside studio in Yorkshire.

We believe in living lightly and offering value for money: we’re careful about who we buy precious metals and stones from and we value real relationships with our customers over making lots of money (even though that would be nice).

Finally, we don’t say one thing and do another. Our parents wouldn’t be happy if we did.

Buy with Confidence

We were delighted to be appointed members of the National Association of Jewellers following our first showing at the British Craft Trade Fair in April 2018, at which Rouaida was delighted to win the Highly Commended Newcomer Award from Craft & Design magazine. Members are bound by a shared Code of Conduct that recognises honesty, integrity and professionalism - qualities we work hard to maintain.

Free UK & international delivery

We offer free delivery to our customers in the UK and many European and North American countries. Please see our Terms & Conditions for information on eligible countries and delivery services.

New displays & exhibitions

Rouaida's jewellery is increasingly on display in galleries and museums around the UK including the prestigious British Museum in London, Museums Sheffield and The Craft and Design Centre in Leeds.