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Our Mission

Why we do what we do

It frustrates us to see so much over-priced, mass-produced jewellery on the high street, especially when so much of it manages to look similar from one shop window to the next.

We believe there is no substitute for unique jewellery design, skilfully crafted using artisan techniques that have been handed down through generations. ‘Hand-finished’ is not the same as handmade.

When we dress up for a special evening, we enjoy wearing bespoke jewellery that reflects our personal taste and style. We are so confident that we’re not alone that we started making jewellery for people who think the same. As a result, our jewellery is now displayed in selected galleries across the UK.

We love what we do, because life is too precious to waste doing otherwise ...


What we do (and what we don't)

We’re a small team who share a love of the good things in life, especially family and friends. We count our customers as our friends.

We also get really excited by innovative design and quality of service (yes, we really do). Most of our business is managed in-house and all our jewellery is handmade in our riverside studio in Yorkshire.

We believe in living lightly and offering value for money: we’re careful about who we buy precious metals and stones from and we value real relationships with our customers over making lots of money (even though that would be nice).

Finally, we don’t say one thing and do another. Our parents wouldn’t be happy if we did.

Our Jewellery

Necklaces by Rouaida Jewellery.


Beautiful necklaces ranging from understated pendants to sophisticated designs in sterling silver with semi-precious stones.

Bracelets by Rouaida Jewellery.


Elegant bracelets in sterling silver and 18ct gold with hand-textured accents, pearls and semi-precious stones.

Earrings by Rouaida Jewellery.


Earrings for every occasion, from simple everyday studs to sophisticated drop earrings.


Eye-catching rings ranging from elegant simplicity to innovative designs with sterling silver, 18ct gold and diamonds.

Electron cufflinks by Rouaida Jewellery.


Stylish gents' cufflinks in unique designs,  hand-crafted from sterling silver and 18ct gold.

Limited editions by Rouaida Jewellery.


Special pieces inspired by the wonders of nature and the unique beauty of individual stones.

Our News

NAJ Award for Excellence in Jewellery

Rouaida's jewellery has been recognised with another prestigious award! Her latest collection received the National Association of Jewellers Award for Excellence in Jewellery at the British Craft Trade Fair Online. In presenting the award, the judges commended our 'remarkable online growth and development, as well as their fantastic website photography capturing their stunning contemporary style, inspired by ancient cultures and the inherent beauty of nature'. Naturally, we're both humbled and delighted.


Displays & exhibitions

Rouaida's jewellery is increasingly on display in galleries and museums around the UK including the prestigious British Museum in London.


Free UK & international delivery

We offer free delivery to our customers in the UK and many European and North American countries. Please see our Terms & Conditions for information on eligible countries and delivery services.


National Association of Jewellers Award for Excellence in Jewellery.