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Our Mission

Why we do what we do

It frustrates us to see so much over-priced, mass-produced jewellery on the high street, especially when so much of it manages to look similar from one shop window to the next.

We believe there is no substitute for unique jewellery design, skilfully crafted using artisan techniques that have been handed down through generations. ‘Hand-finished’ is not the same as handmade.

When we dress up for a special evening, we enjoy wearing bespoke jewellery that reflects our personal taste and style. We are so confident that we’re not alone that we started making jewellery for people who think the same. As a result, our jewellery is now displayed in selected galleries across the UK.


What we do (and what we don't)

We’re a small team who share a love of the good things in life, especially family and friends. We count our customers as our friends.

We also get really excited by innovative design and quality of service (yes, we really do). Most of our business is managed in-house and all our jewellery is handmade in our riverside studio in Yorkshire.

We believe in living lightly and offering value for money: we’re careful about who we buy precious metals and stones from and we value real relationships with our customers over making lots of money (even though that would be nice).

Finally, we don’t say one thing and do another. Our parents wouldn’t be happy if we did.

Our Jewellery

Necklaces by Rouaida Jewellery.


Beautiful necklaces ranging from understated pendants to sophisticated designs in sterling silver with semi-precious stones.

Bracelets by Rouaida Jewellery.


Elegant bracelets in sterling silver and 18ct gold with hand-textured accents, pearls and semi-precious stones.

Earrings by Rouaida Jewellery.


Earrings for every occasion, from simple everyday studs to sophisticated drop earrings.

Rings by Rouaida Jewellery.


Eye-catching rings ranging from elegant simplicity to innovative designs with sterling silver, 18ct gold and diamonds.

Cufflinks by Rouaida Jewellery.


Stylish gents' cufflinks in unique designs,  hand-crafted from sterling silver and 18ct gold.

Limited Editions by Rouaida Jewellery.


Special pieces inspired by the wonders of nature and the unique beauty of individual stones.

Our News

Buy with Confidence

We were delighted to be appointed members of the National Association of Jewellers following our first showing at the British Craft Trade Fair in April 2018, at which Rouaida was delighted to win the Highly Commended Newcomer Award from Craft & Design magazine. Members are bound by a shared Code of Conduct that recognises honesty, integrity and professionalism - qualities we work hard to maintain.

 National Association of Jewellers logo.

Free UK & international delivery

Due to the increasing popularity of Rouaida's jewellery, we’re now able to offer free delivery to customers in the UK and many European and North American countries.

See our Terms & Conditions for information on eligible countries and delivery services.


New displays & exhibitions

Rouaida's jewellery is increasingly on display in galleries and museums around the UK including the prestigious British Museum in London, Museums Sheffield and The Craft and Design Centre in Leeds.

If you see us at any of these wonderful exhibitions, then please do stop and say hello!